The biggest e-commerce sales of the year are almost here! Both Flipkart Big Billion Days 2025 and Amazon Great Indian Festival 2025 start on September 23, 2025. Early access begins a day earlier for Flipkart Plus/Black members and Amazon Prime members, making this a crucial time for brand owners to prepare.
During this period, millions of customers visit these platforms seeking the best deals, leading to a sharp increase in search activity, ad impressions, and purchase intent.
Why This Matters for Your Brand
- High Competition: Many brands will compete for visibility, so having optimized listings is key.
- Peak Buying Intent: Customers are ready to purchase, not just browse.
- Quick Results: Well-prepared listings and ads gain momentum early, helping rank higher in search results.
1. Optimize Your Product Listings Early
Update your product titles, descriptions, and images at least 5 days before the sale.
- Write clear, benefit-driven titles with important keywords.
- Use high-resolution, professional-looking images that showcase the product from multiple angles.
- Ensure compliance with platform image guidelines (e.g., white backgrounds for Amazon).
2. Plan Your Ad Strategy in Advance
Sales events see huge spikes in ad impressions.
- Start running your PPC or Sponsored Product Ads at least 3–5 days in advance.
- Focus on high-converting keywords and your best-selling products.
- Monitor performance daily and adjust bids if needed.
3. Invest in Professional Product Photography
Visual appeal drives clicks and conversions.
- Use clean, consistent backgrounds.
- Show the product in real-life use cases (lifestyle shots).
- Highlight important features through close-ups.
Pro Tip: Professional photography helps build trust and makes your products stand out from competitors.
4. Ensure Sufficient Inventory & Smooth Shipping
Nothing kills a sale faster than stockouts or delayed shipping.
- Plan your inventory based on last year’s sales data and market trends.
- Consider using Fulfilled by Amazon (FBA) or Flipkart Smart Fulfilment for reliable logistics.
5. Monitor & Adjust Quickly During Sale
Sales events are fast-moving:
- Keep a close eye on ad performance and inventory.
- Be ready to tweak ad budgets and stock levels.
- Stay responsive to customer questions and reviews.
Conclusion
The Big Billion Days & Great Indian Festival 2025 offer a huge opportunity to grow your brand’s sales and market presence. Success depends on careful planning, optimized listings, strong ad strategies, and great product visuals.
If you’re considering improving your product photography for better sales impact, working with a professional service can help ensure high-quality images that boost conversions.
For more useful photography and e-commerce tips, follow us at shuttersutrastudio.com/blog.